Want to build an engaging and high-converting landing page for your WordPress website? We have just the solution for you! In this blog, we have compiled a list of 6 WordPress landing page builder plugins that you can check out right away!

Most businesses these days create landing pages for various sales events, products, services, and more. A customized and well-designed landing page can prove to be a very useful asset to your business, especially during ad campaigns. If you have a compelling copy and an engaging design, your landing page can definitely attract a lot of visitors to your site.

However, creating a successful landing page can be an expensive affair if you don’t find the right tools or people to do the job. But don’t worry, with the help of WordPress landing page builder plugins, you can create professional and appealing web pages without writing any code. 

Keep reading to know more!

What is a landing page?

A landing page is a standalone web page that visitors can “land” on after clicking through from an email, ad, social media post or other digital media. In contrast to other web pages, landing pages don’t belong in a website’s permanent navigation. They provide a specific function for a target audience at a specific time during an ad campaign.

Landing pages are always designed with a Call To Action (CTA) that encourages the visitor to perform a certain action. 

Elements that make a great landing page

Creating a successful landing page may not be as easy as it sounds. While most landing pages are built to gain high conversion rates, there is no one-size-fits-all solution for every business. Just like how every business has a different brand voice and target audience, each landing page has a different objective to fulfill.

In order to design an appealing and effective landing page, you need to research what your target audience needs and how to approach them convincingly. Though there is no standard template that will guarantee you the best results, there are some characteristics of a successful landing page that you need to be aware of.

Here are the most important elements that every high-converting landing page must contain:

  • A compelling headline

For people landing on your page, a headline should convey to them the purpose of the page and how it can offer value to them. Write a catchy and concise headline that explains your entire content in just a few words. You can also include a subheading that gives more information on the subject.

  • Striking images and media

It’s always better to show rather than tell. Use large, high-quality, and eye-catching images that will better explain your content. Including visual elements to your landing page will make it more appealing and engaging. 

  • USP (Unique Selling Proposition)

This is where you tell your visitors what makes you stand out from your competition. To be honest, you should keep mentioning your USP subtly throughout your landing page. You can address the pain points of your target audience and convince them that you can solve their problem. 

  • Trustworthy social proof 

Reviews have the power to make or break a brand. They determine whether or not a user will trust your product and take the intended action. By including social proof on your landing page, you can eliminate even the slightest of doubts in your visitor’s mind. 

  • A powerful CTA

This is the most important and obvious element of your landing page. The call-to-action (CTA) should be engaging, interesting, and persuasive. You can place it directly beneath an image or testimonials. Make it stand out by using witty copies and fun design elements.

If you think designing a landing page is not something you can do, you can always hire digital marketing agencies who can help you design, write, and develop a landing page. 

6 Best WordPress Landing Page Builder Plugins for 2022

According to research, over 60-70 percent of top digital marketing agencies use the below-mentioned tools to build their landing pages on WordPress. echoVME Digital, one of the leading digital marketing agencies in Chennai, also makes use of plugins like Elementor to build their landing pages and other web pages. 

1. Elementor

With a live editor and super-fast interface, Elementor is an easy-to-use WordPress landing page builder plugin. If you’re a newbie website owner who wants to design web pages by yourself, Elementor is perfect for you. Web developer or not, you can easily and beautifully create your landing pages without learning any extra skills. The user-friendliness of Elementor is what makes this a good choice.

You can check out echoVME Digital’s website to get an idea of how well the plugin works!

Features:

  • Drag and drop editor
  • 300+ designer-made templates
  • 100+ widgets
  • Responsive Editing
  • Live editing
  • Various customization options

Pricing:

Free version- Elementor comes with a free version that gives access to 40 widgets out of the total 90 widgets. 

Paid version- The pro version comes with additional 50 widgets and access to the theme builder, pop-up builder, form builder, WooCommerce builder, and library of more than 300+ premium pre-designed templates at $49/year.

Pros

  • Easy-to-use
  • Functionality
  • Perfect integration with WordPress
  • Responsive design (mobile, tablet and desktop view)
  • Value for price

Cons

  • Updates can cause glitches
  • Heavy websites can slow down and lack performance
  • Once integrated, it cannot be removed
  • Poor customer support

2. Divi

The Divi plugin is owned by Elegant Themes, a reputed WordPress theme and plugin company. The popularity of this WordPress landing page builder plugin can be attributed to its many features, like the responsive drag-and-drop editor and hundreds of ready-to-use templates. One of the most unique features of the Divi builder is its undo/redo option that lets users change their design even after publishing new changes. 

Features:

  • Theme builder functionality
  • A/B testing tool
  • Drag and drop editor
  • Pre-built layouts and templates

Pricing:

Free version: Divi Builder is available for free to all Elegant Themes Developers subscribers. You can download Divi for free if you have signed up for their developer membership.

Paid version: Divi offers 2 paid plans: Yearly Access ($89/year) and Lifetime Access ($249). They come with their own special features like product updates, unlimited website usage, hundreds of website packs, and more.

Pros

  • Clean and minimalistic interface
  • Strong design elements
  • Super-fast
  • Great support channels
  • Good customisation settings

Cons

  • Bugs in complex layouts
  • No popup builder
  • Limited editing options

3. Beaver Builder

Beaver Builder can be the perfect choice for you if you want to build more than one website, as they allow you to design unlimited sites with their plugin.  It gives users access to a drag-and-drop builder and includes multiple pre-built templates. Beaver Builder also lets you work with any WordPress theme. Therefore, you can change themes without worrying about how your landing pages will be affected. 

Features:

  • Tools for everyone
  • Use on unlimited sites
  • Build any type of site
  • Seo-friendly
  • Works with themes and plugins

Pricing:

Free version: Beaver Builder has a free version with all the basic features.

Paid version: The plugin has 3 annual plans. The standard version costs $99/year and comes with a page builder plugin, premium modules and templates, unlimited sites and world-class support for 1 year. 

Pros

  • Developer friendly
  • Build websites fast
  • Lightweight and good overall performance
  • Minimal glitches or bugs
  • Customization

Cons

  • Templates can look outdated
  • No advanced features
  • Limited options
  • Comparatively expensive

4. OptimizePress

OptimizePress is a powerful WordPress landing page builder plugin that lets you create attractive, responsive, and converting landing pages like sales pages, marketing funnels, online stores, etc. OptimizePress easily integrates with multiple email marketing services and WordPress membership plugins. It also has an integrated builder that you can use as a theme or as a separate plugin that is compatible with any other WordPress theme.

Features:

  • Custom elements
  • 500+ fonts
  • Full-width designs
  • Templates for all niches
  • Access to Unsplash image library

Pricing:

OptimizePress does not have a free trial or a free version of the plugin.

Paid version: The plugin has three pricing plans- Essential, Suite, and Agency Standard. The Essential plan starts at $99/year and lets you build one site. It comes with many features like 400+ conversion optimised templates, regular product updates, email support, 34+ premium integrations and the ability to build unlimited pages.

Pros

  • Easy inline editing
  • Dual-feature of themes and plugins
  • Great third-party integrations
  • Excellent user experience
  • Value for price

Cons

  • No live chat
  • Lacks innovative templates
  • Unresponsive support

5. LeadPages

LeadPages is a standalone landing page builder that can be used with or without a WordPress website. With over 70+ pre-built templates, you can build professional landing pages optimized for conversion. LeadPages also has a built-in SEO feature 

that automatically optimizes your web pages for search engines. So if you want to build an SEO-optimized landing page and wanted to generate traffic then, LeadPages must be your top choice. 

And the best part about this plugin is that you can create landing pages to publish on almost any platform!

Features:

  • Automatic saving
  • Device-specific preview
  • Easy drag and drop interface
  • Image Library
  • Unlimited page publishing

Pricing:

LeadPages does not offer a free version. However, you can try their 14-day trial.

Paid version: The plugin software offers 2 pricing tiers- Standard ($49/month) and Pro ($99/month). You can also get the plugin for a different price if you decide to bill it annually. The Standard version comes with many features like free hosting, tech support, lead notifications, etc. 

Pros

  • SEO-friendly pages
  • Real-time analytics
  • Complete support
  • 40+ standard integrations
  • A/B split testing

Cons

  • Noticeable bugs
  • Lacks functionality
  • Lack of easy customisation

6. Thrive Architect

Thrive Architect is a great tool if you plan to design more than just landing pages, as the plugin comes with a lot of tools and templates to bring your whole business online. You can choose from 250 design templates to design an attractive landing page that is also highly converting. Compared to all the other WordPress landing page builder plugins in the market, Thrive is one of the most affordable options you can find.

Features:

  • Vertical split layouts
  • A/B testing
  • Full-width layouts
  • Themed template sets
  • Advanced hover effects

Pricing:

Thrive Architect does not offer a free trial or free version of the software.

Paid version: You must purchase the entire Thrive Suite to access Thrive Architect. You can get the full Thrive Suite for $299/year and gain access to all 9 Thrive Themes WordPress plugins with 24/7 support.

Pros

  • Advanced marketing features
  • Regular updates and new features
  • In-built lead generation
  • Good customer support
  • Very affordable

Cons

  • Complex interface
  • Lacks theme builder features
  • No third-party plugins

Conclusion

Choosing the right WordPress landing page builder plugins can be a challenging task, especially when you need to look for all the features that suit your needs the best. Make sure you do your research and read through every feature and component of the software before you choose one for your website. 

We hope this blog post helped you get a broad idea of landing page builders and their many features. 

Ranjeet Chandravanshi
Author Bio

Over the last 5 years+ of my journey of SEO, SEM, SMM, and Google Adwords. I have got great knowledge and experience in Digital marketing. My experience is amazing and I can help you to get great benefits from your business with my Digital Marketing Skills.

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