Managing PPC campaigns takes a lot of effort, and you need the right tools to make them easier. Finding the perfect one is challenging, but you have to be sure that your tool can help you with all aspects of managing PPC campaigns, from keyword research to reporting. 

Fortunately, several reputable PPC management tools are available to assist you in keeping track of your ads and improving your ad spending.  

If you are a PPC advertising company that needs help managing your client’s data, you’ll find a solution in this article. 

What is PPC? 

PPC stands for pay-per-click. It means that when a browser clicks on your ad, you will get paid by Google or Bing, depending on which search engine they use. The most common way to do this is through AdWords. 

The good thing about PPC management software is that it lets you track your keywords and bids, so you know what works best for your business.  

The bad news is that not every PPC management tool is created equal. Some offer more features and deliver better results than others, while others may even cost more. 

How important is PPC Management for agencies? 

PPC management is crucial if you’re an agency because it helps you save time and money. You don’t want to spend valuable hours manually entering information into spreadsheets and then have to go back and change things later.  

You also probably don’t want to waste money paying for ads that aren’t working. That’s why having a reliable PPC management tool to help you analyze your results and adjust your strategy accordingly is a must. 

  • Automated data entry: These tools allow for no more manual data entry.  
  • Real-time reporting: Get instant access to all your reports in one place.  
  • Customizable dashboards: Create custom dashboards with the information that matters most to you.  
  • Seamless integration: Integrate your PPC campaigns seamlessly with other marketing efforts.  
  • Data security: Keep your data secure by encrypting it before uploading it to our servers.  
  • Easy setup: Set up your account in minutes. 

PPC Management Software for Your Agency 

Here is a list of the top 12 PPC management software highly recommended for you to try for your agency: 

1. Semrush 

SEMrush offers an immense collection of modules under six different sections. With SEMrush, you get an easy way to analyze keywords for any given niche. You can even create custom reports to help you grow your business.  

Another significant advantage of this system is its tight integration between modules and categories. Change any social network reports, and the entire site will update in real-time. If you’re using SEMrush for a larger website, you have people who look after the details. 

2. Optmyzr 

It is an enterprise-grade PPC enhancement and reporting platform created by former Googlers in 2013. It takes the repetitive tasks of PPA (Pay Per Acquisition) marketing and reporting to make them easier for marketers to manage.  

OptMyZr is a Google partner and has received several well-deserved awards. It works with Microsoft and Amazon too.  

With its machine learning algorithms, the platform lets advertisers optimize their campaigns with just one click. They use these results to create better budgets and bids for their ads.  

With Optmyzr, you can automate many of the tedious tasks once done manually. Use raw data to get valuable insight into your ad campaigns and create better ones with an optimum placement. 

3. Google Keyword Planner 

Since the Google Ads Keywords Tool launched in 2013, Google has continued to add new features and functionality to its keyword research tool. It remains one of the toughest competitors in the industry.  

Choosing the right keyword is an integral part of any marketing strategy. 

  • Click any ads or campaigns to view the most effective keywords for your market niche. 
  • Select the ones you want and use them right away. 
  • Use the Keyword Planner together with Google Trends to create an even better keyword research tool. 

Over the years, Google has improved its tool to give valuable insights, which no other services can provide. Some of these tools are free and require signing up for a general Google user. 

4. Opteo 

Opteo is a PPC management tool specifically designed for use with Google ads. Opteo is the best choice for you if your focus is purely on Google ads.  

One of the main benefits of using this tool is that it takes care of everything for you, so you won’t spend any time worrying about things like traffic generation, social media management, etc.  

You can also look into options to improve ad effectiveness for your approval, and the software offers multiple features that make it ideal for a digital ad agency. 

Key features include: 

  • Google Ads Report 
  • Split testing of Ad creative 
  • Spelling mistake detection 
  • Behavior metrics 
  • Budgeting tools 
  • Slack integration 

5. Google Ads Editor 

With the help of the AdWords Editor, you can create an ad, campaign, and account quickly and efficiently. 

  • Manage or import files and ads from a single dashboard. 
  • Use a robust report system to see which campaigns were most effective. 
  • Change one advertisement and share it with colleagues on different platforms. 
  • Web publishers can target ads when and where they’re most likely to be effective. 
  • Target an enormous online audience with almost any budget and reach the most relevant customer. 

6. Bing Ads 

Efficiency is a key factor in the Microsoft program. Switch to each application easily, and maintain your efforts moving ahead. Microsoft has enhanced several components of Bing Ads to stay up to date with Google. Keyword and bidding settings have seen huge enhancements over the years. 

With Bing Ads, ad target­ing is easy and intuitive. Reporting is one of the strongest features across the whole network. And the familiarity of working with tools makes it even better. 

Windows is well known, so its user interface is quite similar to Google’s. However, Microsoft still has miles to catch up to Google’s scope. 

7. Wordstream 

WordStream began as a keyword researching tool but has grown into a full suite of advertising tools and solutions. For PPC specifically, you can check them out for their award-winning Google AdWords and Facebook Advertising Graders.  

It’s a free tool that helps you to understand how your ads perform with the help of a proprietary grading algorithm.  

It will give you general and individual scores in 10 essential areas such as waste spend CTR and land­ing page optimization.  

The Facebook Ads Performance grader is also free. It was designed for use by agencies and small businesses to better understand their performance. 

8. Adalysis 

It’s an ad management and recommendation system to help simplify managing ads and obtain key info for PPC campaigns. A/B testing helps website owners understand how to run the tests and analyze the data.  

Adalysis takes the guesswork and time out of the testing process. Automate the entire procedure for one ad or thousands of campaigns.  

Knowing which ads and campaigns are losing money is essential information. Adalysis A/B testing provides costs on click-through rates, conversions, and other metrics. 

9. Profitmetrics 

If you’re concerned about ad spending, you might want to consider checking out ProfitMetrics. It’s a profit optimization tool for marketers, digital agencies, and business owners.  

Profitmetrics users have saved up to 60 percent on their Facebook and Google ads and seen around an 80 percent profit increase from their ads in some cases. 

In short, they offer a plug-and-play tool for accessing real-time profit data on Facebook and google. With this information, you’ll know which ads aren’t rendering a profit allowing you to stop these and shift your focus to those that are more profitable. 

10. AgencyAnalytics 

It focuses on providing analytic services for marketing agencies. It provides an easy way to create a customized dashboard so that you can easily access all your client’s data from one place.  

Its drag-and-drop report builder makes it easy to use and allows you to create reports according to your preferences, including adding your company’s logos or colors. For instance, you can impress your clients by showing them your level of professionalism.  

If you also use email marketing and SEO (which you obviously should), it’ll be a great way to access all the data through one easy-to-use platform. 

Key features include: 

  • More than 60 marketing integration 
  • White-labeled branding 
  • A suite of SEO tools 

11. QuanticMind 

QuanticMind is an advanced PPC platform that uses artificial intelligence (AI) to optimize revenue streams and maximize ROI. 

They use their AI software to identify patterns in data that define specific buyer habits and then utilize this data to optimize pay-per-click (PPC) campaigns. 

The intent in particular keywords is identified to optimize effective keyword use. The system can continuously update e-commerce sites daily, and artificial intelligence can enhance long-tailed keywords while continually updating, which translates to live PPC campaign management. 

12. KWFinder 

This tool mainly focuses on income-generative keywords, which are low-SEO-difficulty keywords combined with high search volumes.  

Keyword research and creation are made easy using the software. It also includes checking out other domains for keywords and their placement.  

The KWFinder software generates thousands of suggestions from just a few basic ideas. After selecting the keywords, advertisers can use the Keyword Analyzer, one of the best tools for studying trends, PPC competitions, CPC average costs, and keyword difficulty.  

Long-tail keywords refer to short, popular words that people use when searching for something online. The software focuses on these phrases. 

Final Thoughts 

With the right PPC management system, you can free up a ton of time for yourself because most of the work is automated. It enables you to laser-focus your time and attention on the success of your ads and changes what isn’t working. As a result, your revenues increase while your advertising costs decrease.

Ranjeet Chandravanshi
Author Bio

Over the last 5 years+ of my journey of SEO, SEM, SMM, and Google Adwords. I have got great knowledge and experience in Digital marketing. My experience is amazing and I can help you to get great benefits from your business with my Digital Marketing Skills.

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