As Michael LeBoeuf correctly quoted, “A satisfied customer is the best business strategy of all”, this highlights the need for satisfied customers for running a successful business in the contemporary business world. The more your customers are satisfied, the better their retention rate will be and together this can build a strong competitive advantage against all other competitors.  

We understand that effectively managing relationships with every single customer becomes humanly impossible for your sales team. But thanks to technology, we have got solutions for everything. Introductions of tremendous customer relationship management software also known as CRM software became the savior of many big organizations. 

Now the question might pop into your mind: how can you choose the best suitable CRM software for your organization? To solve this question, we have prepared a meticulously researched list of the 17 best CRM software with their key features and pricing that can effectively help you in choosing the most efficient software for your business. So let us dive right into the blog without further ado.  

17 Most Efficient CRM software for 2022

1. Zoho CRM

Zoho CRM is one of the leading CRM software in the contemporary marketplace. With a huge global network of over 250,000 businesses in 180 countries, Zoho CRM can assist you to win the hearts and minds of your target customers with its extraordinary features. 

Pricing  of the software 

  • Free Edition – Forever free for 3 users
  • Standard Edition – $14 per user/ month
  • Professional Edition – $23  per user/ month
  • Enterprise Edition – $40 per user/ month
  • Ultimate Edition- $52  per user/ month

Why Choose This Software?

  • Conversational AI – Get the quickest answer possible to your CRM queries with the help of an AI assistant tool named Zia. It will assist in peaking into the powerful insights as soon as possible. Further, these data-driven insights can help in enhancing customer experiences. 
  • Zoho CommandCenter – This feature of the software allows you to keep a record of your customers and where they are on their purchasing journey. It will assist in offering them more personalized experiences which can assist in keeping customers satisfied. 
  • This software can easily be integrated with all social media applications. This easy-to-use feature eliminates the need for your sales team to continuously move back and forth to manually interact with your target customers. 
  • Its unique feature of generating blueprints allows businesses to easily visualize their progress of acquiring new customers and retaining existing ones. 
  • Although keeping all your documents in one place can make it easier for a sales team to access. However, in Zoho software, it can be sometimes difficult to locate documents and even the helping videos are a bit technical. This makes it harder for the sales team to comprehend the exact ways to locate documents in the CRM software.
  • Scheduled appointments get automatically closed once they are due their date. So if after reminders, you miss an appointment, you may never know that it was scheduled.

2. HubSpot

Hubspot is another brilliant customer relationship management tool that can be your one-stop solution to all your CRM problems. This software will take care of all the repetitive and mundane tasks that will free you up and will save your time. 

Pricing of the software

  • Free –  $0/month
  • Starter – $45/month per 1,000 Marketing Contacts
  • Professional – $800/month per 2,000 Marketing Contacts
  • Enterprise -$3,200/month per 10,000 Marketing Contacts

Why Choose This Software?

  • Document Tracking –  This feature allows you to keep all your documents in one place. So that if any customer comes with a problem, you can forward documents as soon as possible to solve the customer query in the shortest time. 
  • Conversation Intelligence –  This feature will help you bring your customers’ conversations to CRM and will highlight all the important information automatically using its advanced technology.
  • Hubspot has the ability to carry out all the business operations such as sales management, marketing, services, and other operations on a single platform. This assists in making business decisions and operations much simpler as compared to business operations with different software platforms. 
  • If you are a business owner who wants to try how exactly a CRM works and does not want to invest in costly CRM tools, Hubspot offers quiet features that are free to use. All the basic features are free which include email scheduling, ad management, and lead segmentation but all of these come with limited features.
  • Premium Subscriptions Get Expensive –  The starter pack is affordable and costs $45 dollars for 1000 contacts. However, when we compare it to the professional package, it costs $800 for 2,000 contacts which is comparatively high. This means even if you have 1100 contacts, you would have to pay for the professional pack.
  • As Hubspot comes with all its unique features altogether, it is not able to provide flexibility. This makes it difficult for businesses with complex processes to adapt Hubspot as per their needs.

2. Creatio

Creatio is one of the most flexible and easily customizable CRM software available in the market. Along with this, it also allows you to create customizable apps without using lines of codes which can contribute to enhancing customer experience. 

Pricing of the software 

Customer Service

  • Cloud – $45  per user/ month
  • Onsite – $35 per user/ month

Service Enterprise

  • Cloud – $60 per user/ month
  • Onsite – $50 per user/ month

CRM Bundle

  • The cost totally depends upon the customization depending upon your needs 

Why Choose This Software?

  • Customer 360-Degree Profile – This feature allows you to keep the whole record of customers in one place. It will allow you to offer a personalized experience to each and every customer individually. 
  • Productivity Management – This feature of the software allows you to take care of the productivity of your sales team as well. In this, you can schedule your meetings and calls with customers at a single pace to enhance efficiency. 
  • This software is totally customizable. So you can have all the features and designs customized as per your preference and the needs of your businesses. 
  • Creatio is an easy-to-use and easy-to-set-up CRM software that can assist you in tracking and managing your communications all in one place. 
  • All the features keep on constantly updating so sometimes, it might get overwhelming to learn and catch up with all the features at once. This might impact the overall efficiency of your business. 
  • There are too many third-party integrations. Hence, sometimes it may get difficult and frustrating while working with the software. 

4. SugarCRM

SugarCRM can provide a hassle-free experience to you by providing various amazing features that can assist you in managing your customer relationships. This software is available for every small to midsize business to big enterprise.   

Pricing of the software 

  • Market – $1,000 Per Month for 10K Contacts
  • Sell – $49 Per User Per Month
  • Serve – $80 Per User Per Month
  • Enterprise – $85 Per User Per Month

Why Choose This Software?

  • See Beyond Your CRM – Through this feature, you can not only gain insights into the customer data but you can also extract insights from external data. This will assist you in making more informed decisions and can also estimate future predictions.  
  • Omnichannel Communications – Omnichannel communications feature allows you to connect to every customer irrespective of the fact they are connected to which platform. 
  • If you are a new business to SugarCRM, it has plenty of learning and training videos that might be helpful for new CRM software users and businesses. 
  • Sugar CRM is easy-to-navigate software. Moreover, if you do not understand anything, there is always a 24*7 support team who will help you with everything. 
  • Some of the features may be too technical to use. So you might need some professionals onboard before installing this software for smooth functioning. 
  • UX Design is a little bit outdated which may not be very appealing to the users and businesses. 

5. BenchmarkONE

For maintaining relationships with every single of your customers, BenchmarkONE can be a perfect partner for your customer service. This software will allow you to send personalized campaigns to the targeted audience based on their interacted behavior analyzed through dashboards and reporting.  

Pricing of the software

  • Lite – $69 per 1000 users every month 
  • Pro – $269  per 1000 users every month 
  • Agencies – Totally customizable 

Why Choose This Software?

  • Track Real-Time Activity – This feature allows you to track the real-time activity of customers visiting your website or app. Using this feature you can offer more personalized pitches to your customers encouraging them to move forward with their purchase journey. 
  • Filter and Segment Your Leads – Using this feature of BenchmarkONE, you can filter and segment your leads based on their position in the purchasing journey. This will assist in effectively dealing with your target audience.
  • There are many high-quality templates that are provided for emails, landing pages, and forms. 
  • You can easily automate the major of your business processes including tracking pipeline and contact management which will enhance the overall efficiency of your business. 
  • You can not embed video in automated emails. So if you want to send videos, you need to embed them individually.   
  • Navigating the user interface can be complicated sometimes. 


An easy-to-use and simple CRM software, is our next tremendous CRM software that is widely used by many small or big businesses around the world. has different features that can help you in lead management, taking customers onboard, managing your sales pipeline, and so on.  

Pricing of the software 

  • Basic CRM – $30 / month
  • Standard CRM –  $42 / month
  • Pro CRM – $72 / month
  • Enterprise CRM – Based on the customization 

Why Choose This Software?

  • Gantt charts – With the help of Gantt charts, you can visualize your every deadline and sales pipeline more efficiently. Along with this, you can also set dependencies of your team projects which will assist in managing customers more efficiently. 
  • Kanban – This feature allows you to manage and prioritize your tasks as per your priority. You can use The Pareto Principle to effectively prioritize your tasks. This will make your workflow smoother and will make your sales team more efficient and productive. 
  • The software allows communication within the team as well. Moreover, you can carry out the communications among team members very easily and quickly. 
  • The software has the ability to integrate all your tasks well with the synchronized calendar that allows you to run the projects and workflows smoothly. 
  • Reporting capabilities of the software are limited. So if you wanna work with multiple stakeholders, you might need external upgrades.
  • Some features are too time-consuming, which might lead to unproductiveness. For instance, the software allows you to visualize the tasks you are assigned on a specific board. You have to go to every board to see the assigned tasks. 

7. NetSuite

NetSuite does not only take care of your customers but also assists you in maintaining your relationships with other stakeholders of your business. Along with this, it can assist you in generating real-time activity with all your stakeholders so that you can make more informed decisions about your business. 

Pricing of the software 

Pricing of NetSuite software depends on three main components 

  • Number of users
  • Core platform
  • Optional modules

Why Choose This Software?

  • Configure, Price, Quote – The CPQ feature of NetSuite allows you to create prices, quotations, and configurations of various products and services in the most reliable and quickest way possible. 
  • Marketing Automation – This feature allows you to effectively track your marketing efforts and the success of your marketing campaigns through insightful dashboards and real-time analytics. You can additionally also use various automation tools for better and more effective results. 
  • Netsuite CRM is the one source for all your data. It can give you complete visibility of all your business operations in the most efficient manner.  
  • The software’s cloud-based accessibility allows you to access your customer service from anywhere and anytime. 
  • The total customization of prices makes it overpriced and with every additional feature add on, the extra costs follow. This might be a little overpriced and unreasonable as per cost. 
  • No option to customize the reports and sometimes the navigation becomes hard too. 

8. Keap

Keap is one easy-to-use CRM software that will assist you in enhancing your customer service in the most efficient and effective way possible. It can offer 24*7 support your customers and can automatically respond to your customers which can contribute to enhancing the customer experience. 

Pricing of the software 

  • Pro – $129/month
  • Max – $199/month
  • Max Classic – Customizable features

Why Choose This Software?

  • Keap Business Line – Using this software, you get a unique calling number that can be operated through your personal mobile phone. This way, you will never miss a call or query from your customers and answer it directly through your phone. 
  • Leads With Sales Pipeline Management – This feature will free you from managing multiple spreadsheets and will keep all the helpful information about leads in one single place. 
  • It can offer to personalize communication that can enhance personal relations with your customers. You can send personalized email messages to the target audience based on their payment history, submissions of forms, clicks, opens, and emails. 
  • Its multi-channel feature allows you to get all your query across all your platforms into one single space. This enhances your overall efficiency by saving you time from moving back and forth between apps.
  • The software is complex to operate and some features might cause hindrance in setting up the campaigns. 
  • The software does not provide enough information for laymen to operate the software effectively. 

9. Freshworks

Easily customizable and ready to use, Freshworks is another fantastic CRM software that is widely used by millions of small or large businesses all around the world. It offers multiple marketing, sales, support, and IT solutions that can assist you in enhancing the growth of your business. 

Pricing of the software

  • Growth – $15 per agent/month
  • Pro- $39 per agent/month
  • Enterprise – $69 per agent/month

Why Choose This Software?

  • Messaging Channels – This feature allows you to interact with your customers on the same platform they landed asking a query. This way you can interact with your customers where they are for more effective communication. 
  • Live Translations – If you have customers from various parts of the world, this feature will allow you to reply to your customers in their preferred language. This will lead to better customer experiences. 
  • Software very well integrates well with other applications which results in better collaborations.   
  • Prices are really reasonable for small and medium-sized businesses to start their CRM journey. Along with this, the UI of the software is also very easy to use.  
  • People who are not very well aware of the technology might find it difficult to operate the software as some of the features are purely technical.  
  • There are limited fonts available for email templates. 

10. Salesmate

With transparent communication and more visibility of the pipeline, Salesmate will help you in making your customer service experience more effective. With assisting over 40000+ sales teams in more than 70 countries around the world, Salesmate can be a perfect CRM software for your business. 

Pricing of the software 

  • Starter – $12 per user/ month
  • Growth – $24 per user/ month
  • Boost – $40 per user/ month
  • Enterprise – Custom

Why Choose This Software?

  • Email builder – The email builder is one of the latest features of this software and will allow you to seamlessly build email templates without any complex codes with the help of a drag-and-drop email builder. 
  • Built-in Calling -Built-in calling system assists you in managing multiple communication channels from a single virtual phone. It will assist you in saving money and time by investing in multiple channels to communicate with your target audience. 
  • Software is easily integrated with other apps which makes it easy and smoother for businesses to enhance the efficiency of workflow. 
  • You get real-time notifications for every activity occurring with every customer visiting your website or other connecting channels
  • Users often face problems while syncing software with RingCentral which might cause reauthorization multiple times to track or access call logs. 
  • There are a limited number of email templates for the sales pipeline 

11. Less Annoying CRM

Less Annoying CRM is as impressive as its name and offers multiple features to make your customer service hassle-free with more effectiveness. With no confusing features and a less complicated fee structure, Less Annoying CRM can be your perfect partner in managing your customer service.  

Pricing of the software 

  • Single pack – $15 per user per month

Why Choose This Software?

  • Schedule emails and events in a single place – This feature will eliminate the back and forth switching of your apps and will arrange all your events and emails in a single place. 
  • Easily customizable – Unlike other CRMs, this CRM offers easy customization of your CRM software in just a few minutes. This software will give you more power to easily customize according to your needs. 
  • The software is easy to use and the support team is really quick in providing solutions if you do not understand any of the functions. 
  • There are no hidden charges and the fee structure is simple and really affordable. 
  • The option of automating the repetitive tasks should be there so that users can easily automate the repetitive tasks in one single click rather than filling up all the details again after some time. 
  • The variety in key features like customization and generating email templates are limited which can be improvised. 

12. Capsule

The capsule is one of the simplest yet most effective CRM software used by people all over the globe. Its unique features and integrations will offer users multiple benefits with minimal effort from the business side. 

Pricing of the software 

  • Enterprise – $ 54 per user/  month
  • Teams – $36 per user/ month
  • Professional – $ 18 per user/ month

Why Choose This Software?

  • Sales Analytics – This software will assist in managing the sale cycle of every customer in an effective manner. Moreover, this effective understanding of the sales cycle will assist you in making more informed decisions. 
  • Contact Management  This feature of the software will give you a bird’s-eye view of every contact in your database. This will assist you in effectively managing and organizing all your contacts and their main information in one place.  
  • Their easy-to-use email templates are creative and unique. Moreover, you can personalize emails all at once as per your preferences. 
  • The pricing model of this software is quite simple and competitive which attracts the majority of the businesses. 
  • There are no in-built email marketing options available in the software. 
  • The software does not have the option of live chat which makes it tough for businesses to connect with customers in real-time. 


EngageBay is one of the most popular CRM tools used worldwide by millions of businesses. It is a favorite tool, especially for small businesses. With the various features of gamification, lead and contact the management of the software will assist you in managing your customer service like a pro. 

Pricing of the software 

  • Free – $ 0 per user  every month
  • Basic – $ 14.99 per user every month
  • Growth – $ 49.99  per user every month
  • Pro – $ 99.99 per user every month

Why Choose This Software?

  • Create Responsive Landing Pages – Using the creative drag and drop feature, you can create unique and engaging landing pages for your visitors which can enhance their engagement. 
  • Reminder Alerts – You can bring all your tasks and create an effective to-do list and set reminder alerts and you will receive notifications every time. This will make sure that you do not miss any scheduled emails or events and offer a better customer experience. 
  • 360-degree customer service view gives a transparent experience of all customer interactions in one single space. 
  • The live chat feature and chat support system of the software is strong which makes it easier for businesses to maintain their relationships with the target customers. 
  • The training modules of the software are quite complicated and technical which may be harder for any non-tech-savvy to comprehend. 
  • There is no SMS option available in the software which makes it difficult for businesses who use SMS marketing. 

14. Copper CRM

If your main communication channel with your customers is email, then Cooper CRM is the best software for your business because it works hassle-free with G Suite. It can assist in optimizing your email campaigns and customer service in the most efficient way. 

Pricing of the software 

  • Basic Plan: $25/ user/ month 
  • Professional Plan: $59/ user/ month
  • Business Plan: $119/ user/ month 

Why Choose This Software?

  • Mobile App – In order to keep your business forever on the go, Copper CRM introduced its mobile app so that you can access the information of your customer service from anywhere and anytime. This will optimize your customer service even more efficiently.
  • Project management – If you do not wish to have a separate CRM software for your project management then Cooper is the best solution for you. It can effectively handle your schedules, emails, and collaborations as well. 
  • The simple and intuitive design of the software makes it easy to use and set up for businesses. Moreover, you do not need any specific onboarding training to use this software. 
  • It tracks the overall growth of the business as well. You can track your growth over particular time periods by analyzing the generated insights. 
  • Integrations of the software are only limited to Google which makes it difficult for you if you use Apple Id for your business.
  • The software lacks an in-built feature of creating a calendar and will shift you directly towards the Gmail calendar.  

15. Bitrix24 CRM

This software will assist in effectively managing and accruing new customers to your business by simply automating your business processes. From capturing leads to generating invoices, Bitrix24 CRM can be one of the most efficient software for your business.

Pricing of the software 

  • Basic – USD 39/month
  • Standard – USD 79/month
  • Professional – USD 159/month

Why Choose This Software?

  • Ideal for remote work – If you have a remote working team, then this blog can be perfect for you. The major reason is it has various features such as online tasks & project management, an online time clock, and video conferencing. It can assist in keeping your remote employees engaged in the workplace.  
  • Unified workspace – This feature will assist you in keeping all your docs and files in a single station and workspace. Moreover, you can edit and share all your documents in a single workspace. 
  • You can store unlimited documents and files on the cloud storage which is a free feature with every plan except the free one which is limited to 5GB in the basic plan. 
  • Total customization of the software allows you to select all the features that go well with your business to enhance the overall performance and efficiency of the software. 
  • Where bulk emailing and customer segmentation is one of the basic features of the CRM software, these features in the Bitrix24 CRM are only available in the premium version. 
  • There are many features in the Bitrix CRM but all the features are not very well structured or organized. That is the reason why screens sometimes get cluttered and confuse businesses.

16. Nimble CRM

With the ability to integrate with over 160+ apps, Nimble can generate data from all apps and collect all insights from your customers in one place.  It can assist you in building and maintaining healthy relationships with your targeted customers more efficiently. This can further assist in attaining the SMART goals of your business.  

Pricing of the software 

  • Nimble Business – $25 per user/month

Why Choose This Software?

  • Nimble Mobile CRM 3.0 – Recently Nimble CRM introduced its mobile version which allows you to access all your customer information through mobile. This feature will allow you to make significant decisions about your business from anywhere around the globe. 
  • Smart Social Search – This smart social search feature of CRM will allow you to access your contacts or customers with some actionable and powerful insights from different databases. This feature will allow you to segment your target more efficiently. 
  • The search functionality of the software makes it easier for businesses to search out the contacts as per the requirements. 
  • The mobile version of the software is easy to use and makes the software easily accessible anywhere anytime. 
  • The UI design of the software is not easy to use and the layout of the software is quite confusing. 
  • You have to pay extra even after purchasing the subscription for availing some essential features. 

17. Streak CRM

Last but not the least, we have Streak whose amazing features can literally put your email handling on autopilot. This can automatically store useful information about your clients and customers in one place. This will free up your sales team to move back and forth between emails and prepare separate sheets separately. 

Pricing of the software 

  • Free- $0
  • Solo – $15
  • Pro – $49
  • Enterprise – $129

Why Choose This Software?

  • Know who you are talking to – This feature of the software allows you to view the details of every customer in your pipeline so that you can effectively understand your customer. Based on the information, you can further talk to your customers according to their preferences. 
  • Available on mobile phones – This feature allows you to take your work wherever you go. This will assist in managing your work irrespective of place and time.  
  • The easy, simple, and yet effective setup of the software assists in giving a competitive advantage to the businesses using this software by enhancing their overall operational efficiency. 
  • The pricing of the software is quite competitive which gives opportunities to small and mid-size businesses to avail the amazing feature of exceptional CRM software. 
  • The software lacks common features such as email marketing that is mostly available in other competitive software. 
  • The processing and loading speed of the software is comparatively lower than other software. 

To encapsulate, looking at the benefits of CRM software, it is no hidden fact that CRM software is one of the essential needs of today. Hence, it is essential to choose the best one out of all the available options in the market. That being the case, the above-mentioned information on the top 17 CRM software will assist you in effectively choosing one. So what are you waiting for?  Choose the most suitable one now and manage your customer relationships in the most effective way. 

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Author Bio

Over the last 5 years+ of my journey in SEO, SEM, SMM, and Google Adwords. I have got great knowledge and experience in Digital marketing. My experience is amazing and I can help you to get great benefits from your business with my Digital Marketing Skills.

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