A marketer’s life is defined by promoting products and services, generating leads, increasing sales, and boosting brand image through various marketing tools and tactics. A marketing professional’s job is demanding and full of obligations, but it’s also enjoyable and thrilling. A marketing tool is a technique, strategy, or program used to promote items or services to increase a company’s sales. 

At times having the best tool or strategy may not help you, you might have to upgrade your platform as well. For example: if you own a Magento platform and are using Magento 1, you have to migrate to Magento 2 to reap the best results!

The majority of small business owners and startups seek out methods that will aid them in their endeavors and provide them with a competitive advantage. Around 80% of businesses fail within the first 18 months, and if you don’t want to be one of them, this post is for you! 

Now let us get into the details of  Free Tools for Marketers to boost your store. 

Marketing Tools for Better SEO and User Experience 

Every writer works uniquely. Some people set a countdown and dump as much content as before, returning to tidy it later. Others prefer to spend time working on each sentence, typically revising a phrase three or four times before going on. These tools will be valuable to you.

  • Answer the Public
  • Freemium
  • Thesaurus
  • The Writer
  • Sign up required

Best Email Service Providers

Most marketing tactics still rely heavily on email, nurturing leads, and building a seamless customer journey. Email service providers are rapidly evolving and changing, even though their position in the marketing business hasn’t altered significantly. 

Mobile optimization, easy website and CRM integrations, and robust reporting capabilities are now priorities for email services. It can be challenging to select the best from a wide range of options and meet your goals, whether you are just getting started with email marketing or already have a list and want to shift to a new provider. 

You should learn more about the best free digital marketing tools for email marketing, mainly because email marketing plays a crucial role in email campaigns. 

  • Mailchimp
  • Freemium
  • Klaviyo

Tools for Social Media Marketing

Posting on social media is one of the most competitive marketing platforms. The extra obstacle of constantly changing algorithms can feel like flying in the dark. How do you determine what would pique your audience’s interest and encourage participation? How do you ensure that your postings stand out among the sea of content?

Experimentation is always the first point for finding answers. You’ll have to experiment with different techniques for different types of posts, when to publish them, what hashtags or emojis to use, and who to contact. Even a successful plan will almost certainly need to alter; what works today may not work tomorrow. Thankfully, there are resources available to assist you in navigating the journey ahead.

  • Agorapulse
  • Freemium
  • Emojipedia & Lingojam
  • Linktree

Essential Google Ads Resources

Repeat the process of research, testing, and measurement. Your Google Ads could be one of the most important sources of new leads, conversions, and even profit if you have a flexible and well-thought-out plan. Google Ads gathers information about users already qualified for your product or service based on their search. However, the landscape for each business is constantly changing, and you’ll need some terrific tools to stay on top of your ad strategy.

Free Creative Design Tools

It’s not possible to become a Photoshop whiz overnight, and it’s not always practical to fire up Premiere every time you have to create a visually appealing social media post. However, no matter how modest, any creative effort should look professional and attractive.

  • Canva
  • Freemium
  • Unsplash
  • Nimbus

Web Development Tools

It’s frightening for us marketers to dive into website design and development. Who knows what HTML, API, and CSS mean?!? However, we know that proper tools may make a tremendous difference on even little chores like file transfer for our programmer pals.

  • FileZilla
  • Sublime
  • Download required
  • Audacity
  • Download required

Free SEO Tools for Marketers

The tools are fantastic. Mainly when they provide you with additional traffic, money, rank, reputation, and sales. Thankfully, there are numerous free SEO tools available. These are intuitive, sleek, efficient, and practical (best of all)

  • Ahrefs
  • Freemium
  • Mangools SERP Simulator
  • Google Data Studio

The WordPress plugin Rank Math is an ideal tool to optimize your website content and descriptions and organize your data. You can download and install this plugin on your WordPress website to use it.

Best free on-page optimization tools

 The plugin comes with numerous benefits.  It provides an SEO score for each page, and when you give the input as to which term to target, the plugin offers strategies to enhance the keyword ranking. You may also find and replace broken links on your site and redirect URLs to new places.

SEO Yoast Plugin

The Yoast SEO plugin makes optimizing your WordPress site and identifying content gaps a breeze. To begin, install and activate the Yoast plugin on your WordPress site.

You may use the Yoast plugin to improve and adjust your SEO, readability, and social media content. Yoast allows you to customize your site’s meta descriptions, titles, canonical URL, label index/no-index pages, and other backend options. This plugin will assign a readability score to each post based on sentence and paragraph length and other factors. Yoast also includes excellent capabilities to assist you in making your content more shareable on social media.

The most effective free keyword research tools

Google Trends is an exciting tool that allows you to see what you should see. 

As the name implies, Google Trends will enable you to track the popularity of subjects and trends in your business over time. Use this tool to spot current trends and tailor a timely and relevant content marketing plan based on that knowledge.

The main benefit of Google Trends is that it gives a clear picture of how individual trends evolve and how people’s search patterns alter in response to them. You can quickly get started by typing a keyword into Google Trends. You’ll see how much interest there is in that issue over time, which regions have the highest good, and what other keywords people are searching for relevant to that question. This tool works best with different keywords to display trend comparisons over time.

Keyword Generator by Ahrefs

When searching for a keyword or phrase, Ahrefs’ Keyword Generator is a lite version of the complete tool that will offer you the top 100 related keyword ideas. Please enter up to 100 keywords or phrases in the search bar to use this free tool, and it will provide you a list of the top 100 keywords linked to your search, their search volume since the data was last updated, and keyword difficulty for the first ten keywords on the list.

Takeaways to remember:

Some digital marketing tools are practically required for jobs like keyword research, brand monitoring, and marketing automation, among others.

The majority of tools include both free and premium versions. Some agencies provide consistent freemium versions with reduced functionality, while others offer free full version trials. Plan a defined budget for your tools and increase it as your ROI increases.

For your digital marketing strategy, plan your tools depending on your brand’s goals, and you will find separate devices for each task, such as keyword research, content research, and social media. On the other hand, some tools provide a comprehensive set of capabilities covering practically everything.

To sum it up!

Digital marketing is critical in today’s online world. It’s one of the most effective strategies to develop your business, regardless of your sector or company size. However, you’ll need the best digital marketing tools on your side to grow your business and generate money. 

These are just a handful of the digital marketing tools available to you to help you improve your marketing efforts. Success solely depends on the amount of time and money you invest in these tools. And, until someone invents a tool that can cure all of your problems with a single button press, it’s a good idea to start experimenting with some of these online platforms to decide which tool performs best for your business. You can select the one you think is the best for your needs and reap the benefits. However, always have patience for the best results! 

Author Bio

Jennifer Simon is a  well-experienced WooCommerce developer at Virtina. She has been helping eCommerce customers gain in-depth knowledge about various eCommerce trends.

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