Do you struggle with marketing tasks such as creating email newsletters, managing social media campaigns, or generating leads? If so, you’re not alone. 

Marketing automation tools can help take some of the load off of your shoulders by automating these tasks for you. Several excellent marketing automation tools are available that can help streamline your efforts.

In this article, we’ll take a look at the 10 best marketing automation tools for your business growth. Whether you’re just getting started with marketing automation or looking for an update, these tools are sure to help!​

However, before we go into the list, let’s define marketing automation tools. What role does it play in workflow creation? Is it essential for entrepreneurs to use a marketing automation platform to develop a marketing workflow? 

Read on to learn more about each tool and determine which one is right for you! Also, if you’re interested in learning more about marketing automation tools and digital marketing you can join the best Online Digital Marketing Course available on the internet.

What are Marketing Automation Tools?

Marketing automation tools are meant to make time-consuming and repetitive processes easier for you. They enable you to implement a specific marketing plan for your company without keeping track of it. These tools are cost-effective, and they will save you time. 

What is Marketing Automation Workflow? 

The marketing automation workflow is a simple idea to grasp. In basic terms, it is a method for automating manual tasks that rely on technology. These tasks are based on criteria and conditions, and they will only work if they are met. Three primary factors are significant in marketing touchpoints. 

  1. Customers interact with your website through many touchpoints. These features stimulate the customer’s interest in your offerings. 
  2. Following the success of the interactions, more steps will be done to initiate an action. 
  3. Actions are taken, such as sending an email to your consumer or enrolling them in push notifications. 

Welcome greetings and gated content for your consumers are excellent examples of processes. Customer feedback is also collected as part of these operations. All you have to do now is set them up to complete the task. 

Is It Necessary to Use a Marketing Automation Tool?

It’s crucial to note that these technologies aren’t required for all firms. If you tick a minimum of three ticks for the following things, you can utilise them for your business: 

  1. If you have a marketing team and only one person is responsible for everything, don’t expect an automated platform to solve all of your problems. 
  2. These tools will not make a channel operate for your business if it is not necessary. 
  3. You can’t utilise all of them together to evaluate whether something will work for your company. Concentrate on the goal of growing a particular aspect of your company. 
  4. If you’re purchasing them only for the sake of having money, it’s not worth it. These technologies necessitate time to keep track of the website’s statistics and conversion rates. 

Even though these tools are used for automation, learning how automation works to save time is equally important. To achieve this knowledge, it’s better to pick up a course that teaches us marketing automation tools better and start applying the proven flow of automation without wasting time and money. 

On consideration, Digital Scholar is one of the leading digital marketing training institutions, offering a three-month online digital marketing course with an industry-based module where you can study marketing automation technologies, SEO, social media marketing, copywriting, content writing, and more. Check out this link to discover how to become a Digital Marketing Expert in no time with a paid internship and 24+ certificates that will help you build your career. 

I hope you understand how essential marketing automation is for brand and business requirements. Now let’s look at the best automation tool available on the market right now. 

1. Convertkit:

It’s a clear and simple marketing automation platform aimed mostly at content writers and bloggers. Beginners are looking for the finest marketing automation software. 

You may get a fast glimpse at the visual automation with Convertkit, such as what’s going on in your sales funnel. 

Who needs this tool? 

It is one of the top marketing automation tools for content-based companies and newbies. 

Convertkit Features:

  1. Subscribers are directed to customised, relevant, and quick calls to action via customisable opt-in forms. 
  2. Subscriber data and an opt-in conversion tally are displayed on the homepage dashboard. 
  3. Drag-and-drop sequence builders meant to generate a subscriber list may be used to personalise automated emails. 
  4. Users may manage and alter subscribers from a single list using tags and segments. 
  5. ConvertKit allows users to automate email distribution for one-time messages, RSS feeds, and other types of content. 
  6. By clicking on an item in a process, you may start and stop altering email content. 
  7. Furthermore, all emails are sent in plain language, which helps them get past spam filters.


  • ConvertKit lets you manage up to 1,000 contacts and sell digital products and subscriptions. 
  • Two paid plans range from $29 per month to $59 per month, depending on the plan’s size.

2. Omnisend:

The Omnisend Marketing Automation Platform is a brand-new marketing automation technology. It has several unique features, including Facebook Messenger and Whatsapp connectivity. 

Many significant e-commerce marketers have used it to promote across many platforms. 

You can quickly get a detailed report on sales performance and other words with Omnisend.

Who needs this tool? 

Many of the world’s most well-known e-commerce companies utilise it. Many small and large E-commerce businesses also use these tools for better marketing. 


  1. It gives users an outstanding omnichannel experience. 
  2. It includes many features and is compatible with all social networking sites. 
  3. It has powerful split automation and sends SMS and emails to the target demographic on Facebook, Messenger, and other social media platforms. 
  4. It improves sales quantity while reducing the effort you have to make. 


The basic plan for automation starts from $16 per month. It is a cost-effective tool, and businesses can quickly get the monthly plan for their growth. If you want to add custom features, the prices will differ because of the number of audiences.

3. ExactTarget:

The system’s capacity to target messaging across numerous channels set it apart from other automation technologies. 

ExactTarget enables you to target the mobile application notification and provides messages immediately on the dashboard, unlike many marketing automation software focusing on email. 


Who needs this tool? 

It’s a tool for businesses that want to take marketing automation to the next level. Companies that want to connect with customers across multiple channels are looking for a future in marketing automation. 



  • Automation solutions
  • Deliverability tools
  • A/B and random-split testing
  • Lead capture
  • Single platform
  • 1:1 content personalisation
  • MMS and SMS
  • Advanced content management
  • Drag-and-drop segmentation
  • Email marketing
  • Roles and permissions
  • Real-time tracking and reporting
  • Pre-built templates and themes
  • Product recommendation engine
  • Intuitive interface
  • CRM
  • Cross-channel integration
  • Mobile app
  • Predictive analytics
  • API support



4. Active Campaign:

Many small enterprises make use of this technology. It’s one of the most powerful marketing automation systems on the market, and it’s the first to offer a visual automation sequence builder. 

Without learning about the features, businesses can create powerful and complex automation sequences. 

You can effortlessly manage all of your marketing information with Active Campaign. You can easily manage your emails with all the necessary details. 

Who needs this tool? 

Many small businesses use marketing automation tools because they are cost-effective and have all the latest features. 


  1. It has a simple subscription management value, and the outcomes will speak for themselves. 
  2. You have to pay for the contacts that may be sold. 
  3. This application features built-in automated mechanisms that will help you market your business in less time. 


For this marketing tool, the costs are incredibly cost-efficient. The pricing range from $9 for a basic plan to $400 per month for a premium plan. Because of developments in email marketing, the prices for standard services vary. 

5. Pardot:

It is marketing automation software that satisfies all of the requirements of B2B marketers. It includes essential features, such as B2B analytics and account-based marketing. 

You may employ a variety of capabilities with Pardot automation tools, including integration with the sales force, tracking visitor behaviour on your website, engagement, bespoke landing pages, and many others. 


Who needs this tool? 

All B2B marketers prefer Pardot since it is one of the top marketing automation solutions and meets all of the needs for a B2B market. 


  1. This tool is designed to meet the needs of B2B marketers by providing the most comprehensive analytical services. 
  2. Account-based Marketing solutions have a higher probability of bringing in new clients. 
  3. It may easily be integrated with additional tools to improve the strategy’s efficiency. 


The cost of this tool varies from $1250 for a basic plan and $4000 for a standard procedure. The distinction arises from the complexity and expectations of automation and analytical services. Prices for bespoke businesses will rise if you wish to accelerate your company’s growth. 

6. Rejoiner:

It’s a platform for managed marketing automation. Unlike other automation systems, where a user pays a membership fee and then works out what tool they’re using, rejoiner holds everyone accountable. 

It is an intuitive and well-tailored platform for many SaaS and eCommerce firms. Its gradual progress will contribute to a significant revenue increase. 

As a top tool for Email marketing, rejoiner Automation Tools displays representative data of the whole marketing overview. 

 Who needs this tool? 

Most SaaS and eCommerce businesses employ this automated marketing solution to improve income production results. 


  • Customer data that is centralised 
  • Automated triggers that are flexible 
  • Segmentation on many dimensions 
  • Behavioral evaluations 
  • Workflows in pictures 
  • Customer journeys are visualised. 
  • Boost engagement. 
  • Check the incremental lift. 
  • Editor with drag-and-drop functionality 
  • Blocks of branded content 
  • Global snippets of dynamic content 
  • Seamless Platform interfaces 
  • Ecosystem of partners 
  • Integrations of channels 
  • Webhooks 


There is a free trial available, and pricing is based on the number of users. 

7. UserFox:

It’s a brand-new marketing automation platform. However, it has a simple UI and sends emails to events. 

You may quickly obtain more consumers, get demographic representation on your marketing process, and other essential data with UserFox Automation solutions. 

 Who needs this tool?

It is a leading marketing automation platform for tech organisations since it offers lightweight interfaces that IT firms frequently require. 


  • Demographic and interest targeting
  • Contextual targeting.
  • Automated triggers that are flexible 
  • Segmentation on many dimensions 
  • Editor with drag-and-drop functionality 
  • Platform interfaces
  • Real-time tracking and reporting
  • Pre-built templates and themes
  • CRM
  • API support


Pricing starts from $49 per month.

8. Marketo:

It’s regarded as the best marketing automation software, and it comes with a slew of useful features. It includes a comprehensive feature set that assists the marketing manager in managing email campaigns and assists the sales staff in their sales process. There’s also a marketplace called Launch Point, which offers several integrations. 

The Marketo automation tools dashboard, seen below, illustrates the engagement rate, unsubscribed users, total members, and other critical statistics. 

Who needs this tool?

Marketo is the tool of choice for businesses looking for powerful automation features. 


Provide sophisticated features like website personalisation, mobile engagement, social media retargeting, and online retargeting B2C and B2B companies of all sizes are typical customers. 


Marketo Engage has a starting price of $895.00. There is no free option that should be considered; however, you can receive a free trial. 


The most significant benefit of using is that it is highly adaptable. It has a simple user interface and offers quick and personal customer service. is a relatively new service that has grown in popularity due to its ease of use and extensive feature set. It’s used to send emails in response to page visits and events. allows you to track and send emails and take the required steps to generate more leads and convert them into loyal customers. 

Who needs this tool?

This is ideal for businesses searching for a simple user interface for marketing automation. 

It’s also suitable for automation solutions with additional capabilities that allow greater flexibility and customisation. 


  • A/B Testing
  • Track Conversions
  • Delivery Window
  • Send a Series
  • Liquid Templating
  • Custom Designs
  • Segmentations
  • Pageviews
  • Export Segment Data to CSV
  • Activity Stream
  • Rich Customer Profile
  • Archives

Pricing base subscription starts at $150 per month and includes up to a million messages and 12,000 profiles. premium package, which includes a yearly contract, a dedicated CSM, and much more, starts at $1,000 per month. 

10. Hubspot:

Hubspot has a free version of its software. However, it lacks any marketing automation capabilities. If you want to utilise Hubspot for marketing automation, you’ll have to shell out a lot of cash. It’s software for inbound marketing. 

Using Hubspot Automation capabilities, you can acquire a graphical illustration of lead generation and other crucial components. 

Who needs this tool?

Small company owners will benefit the most from it. Aside from email marketing, it also has other marketing functions. 


  • Lead Capture Forms
  • Contact Management
  • Communication Channels
  • Deal Management
  • Workflow Automation
  • Reporting
  • HubSpot Integrations


HubSpot’s pricing ranges from $50 to $4000 per month. You can also save up to 10% if you pay for the annual subscription of the Starter or Professional plan upfront. Hubspot also offers a free trial of its products and a free CRM plan.


Marketing automation tools are a great way to increase traffic and get better sales for your business. There are many types of marketing automation tools that you can use, but the ten we mentioned above could be a good start if you’re looking into buying one. 

They may not be accessible or cost-effective, but they have an excellent interface with beautiful landing pages. If you want to make sure these tools work out best for your company goals, buy them after considering what goal it is in mind to get the most benefit from their features. 

Comment below on which marketing automation tool interested you the most!

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Ranjeet Chandravanshi

Author Bio

Over the last 5 years+ of my journey of SEO, SEM, SMM, and Google Adwords. I have got great knowledge and experience in Digital marketing. My experience is amazing and I can help you to get great benefits from your business with my Digital Marketing Skills.

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