As an ecommerce business owner, you cannot always rely on traditional marketing strategies if you want to scale your brand. Especially nowadays, billions of people shop online for things they need and want because it is convenient for them. And if you were to accomplish your tasks manually, you’d lose valuable time, energy, and resources.
In this case, you must consider automating your ecommerce marketing to make difficult, routinary, and time-consuming tasks simpler and faster. As online marketplaces become more competitive daily, your business needs to be equipped with effective tools. Fortunately, you can now select from a wide range of advanced tools created for sellers and business owners like you.
This blog post will enumerate six ways of how you can automate your ecommerce marketing and some popular tools to boost your sales.
What Is Ecommerce Marketing Automation?
Ecommerce marketing automation is one of the best sales strategies for your business. It is a process where businesses use software to automate marketing tasks and repetitive processes, like email marketing, social media campaigns, targeted ads, and others. Its goal is to nurture leads until they are converted into customers. It also aims to keep them engaged after purchasing to prompt them to make repeat purchases.
But like any other tool, eCommerce marketing automation is only as good as the person using it. And if you do not know how to utilize and maximize available features and services, it will become a hindrance rather than a help. Therefore, it would be best if you knew exactly when and how to use your tools and asked for help from experts as needed.
The Benefits of Ecommerce Marketing Automation
In today’s digital age, businesses of all sizes are using eCommerce marketing automation for various reasons. Below are the benefits you can gain from automating your eCommerce marketing:
- Automating repetitive and time-consuming tasks can free up precious time and resources to focus on more strategic initiatives. This way, you can spend more time on other tasks, such as developing new products or creating engaging content.
- By automating customer communications, you can create a more seamless, pleasant, and enjoyable experience for your buyers. As a result, they will make repeat purchases and become your loyal customers.
- By providing personalized recommendations, you can connect with your customers more personally. Therefore, they are enticed to purchase, which helps boost your sales.
- By leveraging data and analytics, you can formulate plans and strategies for upselling and cross-selling. You can use these valuable insights into their behavior to optimize your pricing and promotions and improve your products and services.
7 Ways of Automating Your Ecommerce Marketing to Boost Your Sales
As you already know, marketing is crucial for driving traffic and sales but can be tedious and costly. Fortunately, you now have access to several automation tools to help you accomplish your various tasks. Here are six effective ways to automate your eCommerce marketing without wasting your time and budget:
1. Email Marketing Automation
Automating your email marketing is a great way to keep in communication with your customers and update them on your latest products and promotions. With software, you can set up automated email campaigns to send emails to your customers or prospects at specific times.
One way to utilize this system is by creating a campaign that sends welcome emails to all new subscribers. Or, you can send an email blast to give discount codes or coupons to your loyal customers and previous buyers. This way, you can encourage customers who have been waiting for some good deals before purchasing.
Moreover, you can use it to keep track of your customers’ previous purchases and preferences. This way, you can send them targeted emails that inform them of product sales ahead of time. By segmenting your customers and setting up customized automated email campaigns, you can send targeted emails leading to conversions.
Most importantly, email marketing automation helps you build relationships with your customers and keep them engaged with your brand. If you continue making them feel valued, they are more likely to support your brand and purchase more items in the future.
Tools you can use: Sendinblue, Mailchimp, EasySendy
2. Social Media Content Marketing Automation
You must have a strong social media presence if you want to remain relevant in the business industry. This means uploading regular updates and engaging content, which can be visual or written. However, keeping your social media accounts active can be time-consuming. Therefore, using social media marketing automation will greatly benefit your business.
Social media content automation refers to using software to schedule and publish your content on your behalf. With this, you can focus on creating high-quality content rather than worrying about the logistics of publishing it across different platforms.
Furthermore, you can use automation to track who is talking about your brand and what they say about it. You can quickly address or respond to their negative comments by looking into your mentions on social media. And using the information can help you improve your services to give them a positive customer experience next time.
Tools you can use: SocialPilot, Buffer, CoSchedule
3. Digital PPC Marketing Automation
Pay-Per-Click (PPC) advertising used to be a time-consuming and manual process. Marketers had to research keywords, set budgets, and track results manually. But nowadays, whether you are an FBA Amazon seller or not, you can still utilize digital PPC marketing automation tools.
With PPC automation, you can set up your ad campaigns and let the software do the rest for you. It can check your keywords and bids and adapt according to your goals and budget. Moreover, it can help you discover new keywords and track your results over time. As a result, you can maximize your advertising budget to achieve the best results.
Tools you can use: Google Eds Editor, Semrush, Optmyzr
4. Order Management Automation
Whether it’s Amazon, Shopify, Walmart, or eBay, these reliable ecommerce marketplaces provide order management automation for third-party sellers like you. For example, Amazon has an order management system in its Seller Central dashboard.
With this system in place, you can keep track of your orders, inventory levels, shipping information, and customer data more efficiently. Not only does this make it easier to run your business, but it also allows you to provide a better customer experience. And as long as you keep your customers satisfied, they will make repeat purchases or become your loyal customers.
Aside from these, using order management systems can help reduce the chances of human error by providing accurate data. Lastly, you can keep track of your customers’ preferences and order patterns. Through the information you gathered, you can easily reorder and restock items in your store.
Essentially, you can benefit from increased efficiency, improved decision-making, and boosted sales that order management automation tools can bring. Besides, you can also save yourself from receiving Amazon seller suspension notices.
Tools you can use: Quickbooks Commerce, Brightpearl, Skubana
5. Inventory Management Automation
Whether you have a brick-and-mortar or ecommerce store, out-of-stock items mean lost sales, frustrated customers, and empty shelves. However, managing your inventory is a complex and time-consuming task, especially if you’re still manually doing it.
Fortunately, you can now rely on inventory management automation to make inventory-related tasks easier and more efficient. It uses technology to streamline your inventory management and provide accurate information about your inventory.
The automation can do things from simple barcode scanning to product movement tracking. Or, it can be as sophisticated as tracking inventory levels across multiple locations in real-time using radio-frequency identification (RFID) tags. With this, you always know which items are available and which ones you must restock.
Using inventory management systems can help your business by reducing errors, improving accuracy, and increasing the visibility of your stock levels. This way, you do not have to worry about out of stocks!
Tools you can use: Orderhive, Lightspeed Retail, Zoho Inventory
6. Customer Experience and Support Automation
Another aspect of your business you must consider for automation is customer experience and support. You can provide a more efficient and consistent experience for your customers by automating customer support and order processing tasks
For example, you can use chatbots to answer frequently asked questions. This way, your customers do not have to wait for a customer service representative to get a response, which makes their shopping experience more pleasant.
However, you must understand that automation should not be used as a replacement for human interaction. In many cases, customers still prefer to speak with a live person to resolve their issues. It is especially true in handling complex situations, such as refunds or replacements.
Therefore, it would be best to use automation as a supplement to your customer service rather than a replacement. By providing automated and human support, you can ensure customer satisfaction that guarantees brand loyalty and increased sales.
Tools you can use: Hubspot Service Hub, Freshdesk, Zendesk
Indeed, automating multiple aspects of your business can benefit you and your customers. For example, some ways of automating your eCommerce marketing to boost your sales include email marketing, social media content marketing, and digital PPC marketing. In addition, you can consider using order management systems, inventory management systems, and customer experience and support automation.
Because automation tools can work on repeated tasks and provide accurate information, you save time and resources. Moreover, the collected data can help you improve your services to satisfy your customers. Lastly, they can help you reach your target customers and boost sales.