TikTok has proven itself to be a rising social media network among Facebook, Instagram, and Twitter. TikTok is a perfect tool for marketers to increase their brand presence and improve their business with 1 billion monthly active users. Some top brands are predicting that TikTok may be the best online marketing platform. 

Additionally, many brands and small businesses have already started promoting their products and services on TikTok. Brands use lip-syncing and dance videos to attract millennials, and some use classic influencer marketing for their business growth. 

However, simply creating compelling content does not expand your brand reach on TikTok. So you need to follow the eight engaging tips to increase your website traffic and to gain more sales conversions. 

TikTok Marketing Strategies

Tip 1: Set Your Main Objective 

You need to be clear with your goals in any social media marketing platform before you drive more traffic and sales to your website. The objective you are setting for your brand will help you to attract new audiences and customers.  

A clear goal will help you share engaging content, and it provides a great way to increase traffic to your website. If people find your interesting content on the TikTok “For You” page, they will definitely check your profile to get more information about your website. 

Many brands use their TikTok marketing strategy to drive traffic, boost sales and increase email subscribers. Include a link in your TikTok profile to send your users directly to your website homepage. 

Tip 2: Catchy Profile With Clickable Link

Creating a catchy profile is the best way to attract a new audience to your account. If your profile information looks attractive, people will like to hit the follow button. Additionally, add a link to your profile according to your business goals. 

You can add a website link to drive traffic to your landing page or add a purchase link to get more sales. TikTok only allows you to add clickable links to your profile, using these opportunities to direct the audience to your target page. 

Only some TikTok accounts have the option to add a link under their profile page. If you do not have the option, follow these steps to provide a link to your bio. 

Step 1: Go to TikTok profile and select three dots at the top right corner

Step 2: Scroll down and select “Join TikTok Testers”

Step 3: Then hit the “Testflight” option and download it from the app store

Step 4: Click the “Start Test” menu to update your TikTok application

Step 5: Once TikTok update, open the app. Now you will find the option to add a link to your profile.

Tip 3: Share Engaging Content On TikTok 

One of the effective ways for businesses to succeed on TikTok is by creating content that fits your brands or services. When you combine your brand with entertaining content, it has the potential to reach a massive audience. 

Make educational videos to boost views on TikTok and encourage your followers to buy your products or services. For instance, if your brand is related to beauty products, share beauty tips with your audience. These tips will attract more new followers and grow a massive audience worldwide. 

Try a variety of content ideas to boost your video visibility and to increase your engagement rate. Additionally, provide a catchy caption under your video to attract an audience and make your content more valuable. 

Tip 4: Invest On TikTok Advertising 

TikTok recently launched an advertising feature on the platform that allows you to add an external link to your videos. These recent updates have become very useful for brands to drive more traffic to their website directly through the app. 

TikTok ads offer great opportunities for your target audience to visit your website to know more information about your products or make them purchase your brand. Many businesses get success on TikTok only with the help of ads. 

TikTok ads

There are different ads available on TikTok; some ads appear on the TikTok “For You” page, and others you can see when you open the app. 

  • TopView Ads
  • Branded Ads
  • InFeed Native Ads
  • Brand TakeOver Ads
  • Hashtag Challenge Ads
  • Influencers Collaboration Ads

These are the six essential ads you can use to drive more traffic to your website and increase sales. 

Tip 5: Attract Audience From Other Social Media Platforms

The easy way to gain more exposure for your brand is by cross-promoting your TikTok videos on other platforms. When you share your video on other platforms, you will receive more likes and videos for your content. Additionally, you have a better chance to get a more new audience to your TikTok profile. 

Your followers on other social media networks like Facebook, Instagram, YouTube, and Twitter may not follow you on TikTok. So, if you cross-promote your videos on other platforms, you will gain more followers on TikTok, and easily increase your brand popularity. 

On TikTok, you can add Instagram or YouTube links to your profile to connect your other accounts directly. Use these steps to add your other social media profiles on TikTok. 

  • Click the edit option on your TikTok profile.
  • Then you can connect your other account with a correct link
  • If your account is logged in, you can directly connect your Instagram account through TikTok. 

Tip 6: Add The Advantage of TikTok Live Feature 

TikTok live is a top trending feature on the platform, and it has the potential to build a strong community. As a brand, you need to go live twice a week to connect with your audience. Additionally, using a live feature on TikTok is a great way to build strong trust with your audience. 

Use a live feature to show your products visually and expand the best feature about the products. This will make your potential audiences convert into your loyal customers.  

tiktok Live Stream

For joining live on TikTok, you need to have above 1K followers on your account. Go live often to increase your brand visibility and to drive traffic to your website. When you go live, your followers will get a notification, and it will appear on the audience inbox. 

Tap the + icon to go live and add a cover image and title according to the topic which you are going to cover. Write a catchy title to attract more followers and increase your brand popularity on TikTok. 

Tip 7: Collaborate With TikTok Influencers

Partnering with TikTok influencers is an effective way to boost your brand awareness and drive more traffic to your website. Influencers always have a huge following, and their audience believes the influencer’s words. Because influencers always share authentic content about the brand they promote.

tiktok Influencers

Before approaching an influencer, know your goals clearly and check if their followers are your target audience. Influencer marketing is the best way to increase your exposure on any social media platform, especially on TikTok. 

So combine with the right influencer to increase your business reach and boost new followers to your TikTok profile. When influencers create unique content about your brand, you will definitely get more traffic and conversion. 

Tip 8: Publish Your Content At A Ideal Times

Time matters when it comes to publishing content on TikTok. Posting content when your audience is most active on TikTok will help you to get maximum engagement, and it will expand your reach on the platform. 

Also, the TikTok algorithm pushes the video to the “For You” page when the post has enough engagement rate. Schedule a content calendar and post videos according to that. To find your audience’s active time, use TikTok analytics to find the best time to post on TikTok. 

Sharing engaging content regularly will increase your brand awareness and build trust with your audience. So post at the peak times to attract more audience to your TikTok profile and drive traffic to your target website. 

Wrapping Up

Growing your engaged audience through unique and creative content is an effective way to drive traffic and sales to your website successfully. You cannot drive sales or traffic to your website without including the correct link in your profile. 

So don’t forget to add the link to your TikTok profile so that people know what you are selling and how to purchase it. Follow the eight excellent tips to increase your brand popularity and to increase sales and website traffic. 

Author Bio

Anne Joseph

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.