13 Proven Pinterest SEO Tips You Should Know

Pinterest is more than just a platform for finding creative ideas—it’s a powerful search engine that can drive organic traffic to your website, products, and services. By optimizing your Pinterest strategy with SEO techniques, you can expand your brand’s reach, attract a targeted audience, and improve your visibility on both Pinterest and Google.

In this blog, we’ll cover 13 proven Pinterest SEO tips that will help you strengthen your basics, streamline your efforts, and ultimately boost your business’s market performance. Whether you’re just starting or looking to fine-tune your approach, these strategies will ensure that you make the most out of Pinterest’s unique SEO potential. Let’s dive into how to optimize your Pinterest profile, create engaging content, and leverage tools like Rich Pins to enhance your marketing efforts.

1. Strengthen Your Pinterest Basics

Research before you step up your SEO strategy for Pinterest. Learn more about Pinterest and its uses. Know how to capitalize your Pinterest SEO. Pinterest SEO is about setting up a business profile to invite comments and follows from a target audience.

Think of Pinterest as a search engine itself. It pulls up relevant images with engaging descriptions for blogs, products, and videos. Pinterest’s primary goal is to deliver relevant and quality content to the users upon the query. Before setting up a Pinterest account, it is vital to know the features of a business account.

Like traditional SEO pages, Pinterest SEO also uses keywords and other SEO-compatible features to improve the market performance of a business organization. Hence, strengthening your basics about Pinterest SEO will smoothen the implementation process.

2. Use a Checklist to Save Time

In digital marketing, time is of the essence. Saving time means saving money and gaining profit. A well-thought-out checklist will help save a lot of time during SEO strategy. During ideation, note down all the ideas for your Pinterest SEO. Sort all the crucial features into a checklist.

A well-put checklist will save you from losing time to mid-work chaos during SEO strategy implementation. It will allow you to invest time in using important features on Pinterest. 

A checklist will allow your marketing team to create engaging content for your Pinterest site. It will also allow them to experiment with different features available on Pinterest. Hence, a well-curated checklist is vital to a successful Pinterest SEO.

3. Create a Business Pinterest Account

Regarding SEO-compatible features, a business Pinterest account will work in your favor. Pinterest allows business organizations to use the premium pin and save features from targeting their audience. “Rich Pins” and “Save” buttons will enhance engagement for your business website.

The good word here is that a business Pinterest account costs nothing. It is free. A business Pinterest account enables you to use Pinterest analytics. Pinterest analytics allow you to study important insights into user intent.

If you already have a personal Pinterest account, then don’t worry. You can upgrade your personal Pinterest account to a business one in minutes. A business Pinterest account will allow efficient implementation of Pinterest SEO.

4. Claim Your Business Website 

Claiming your business website on Pinterest is important. Claim it after creating or upgrading your Pinterest account to a professional one. As we have discussed in previous points, treat Pinterest as you treat a search engine. Claiming your business website on Pinterest will let you know you own the concerned website.

There are a few simple steps by which you can claim your website on Pinterest. First, you need to verify that you have your registered domain. Then Pinterest will require you to add a domain-specific link code to your website.

Claiming your website on Pinterest will help simplify the whole SEO strategy. It will help engage relevant customers. 

5. An SEO-friendly Introduction Works

An impactful introduction can help engage a more relevant crowd to your Pinterest website. It will help drive organic search traffic to your business website. Write an engaging introduction about the organization and its products and services. Make it crisp and immersive for your Pinterest visitors.

As per business surveys across social media platforms and Pinterest, a good introduction should be around 500 words. Write about the value your company will bring to the customers. Write about your visions and how you are planning to achieve them. Write about what captures your essence as a brand.

Add an SEO-friendly Username to your Pinterest space to match your SEO strategy. It will help you engage a relevant crowd and improve market performance.

6. Profile Optimization Helps Pinterest SEO

Profile optimization is a critical component of successfully implementing a Pinterest SEO strategy. When you are thorough with the basics of your Pinterest profile, focus on SEO-compatible features. Choose an SEO-compatible username with trending keywords. 

Yes, including SEO-friendly keywords in your profile will garner a better and more relevant crowd to your business website. Write SEO-friendly descriptions for each board that you create on Pinterest. Use trending SEO-compatible words on your Pinterest board description. It helps drive the organic crowd to your business site. It increases your lead conversion rate for the business website.

You can optimize your pages by adding relevant product images and client testimonials under them. Hence, profile optimization is essential for a successful Pinterest SEO campaign.

7. Pin Relevant Posts and Brands

Pinning relevant posts on your Pinterest boards will engage more visitors. Pinterest boards with better navigation always drive relevant crowds to a business website. Capitalize on the power of social media plug-ins. You can activate a Pinterest sharing option via any social media platform.

You can make use of a floating sharing button on your Pinterest posts. You can pin that button either at the start of your post or at the end. You can experiment to know what strategy engages more relevant crowds to your business site.

Take your visitors’ feedback about their on-site experience and the experience of the Pinterest board. Appreciate the feedback and work on the genuine issues the visitors face while visiting your business website or your Pinterest board.

8. Use Paid or Own Visual Content

Pinterest is all about visual content. All the photos, videos, and graphics are there to lead a visitor straight to your website through Pinterest. Using relevant and visual content on your business site and your Pinterest boards is important.

Pinterest earns from paid marketing advertising such as PPC. Using genuine photos will enhance your market reputation and value. Your visitors will be keen to know more about your brand and its products. Hence, be authentic with your visual content on Pinterest.

The audience wants to see better blog posts with relatable illustrations. The audience wouldn’t engage with your website due to a lack of authenticity. Hence, the visual contents are the building blocks of a successful Pinterest SEO campaign.

9. Use Guided Search Feature to Analyze User Intent on Pinterest

Get an idea about your target users’ intent on Pinterest. It will help you curate your overall marketing strategy. It will help you curate the keyword strategy you should opt for. It will also help determine the SEO strategy for better market performance and reach.

Using the guided search feature, you can see the users’ interests. You can learn about your users’ search intent by logging in and using Pinterest analytics. As we have discussed, Pinterest Analytics is available exclusively for business accounts.

Knowing your users’ intent will help you curate your boards better. You will create engaging Pinterest boards as per your user search intent. It will boost your Pinterest SEO strategy.

10. Thorough Keyword Research Leads to a Successful Pinterest SEO campaign

After user intent assessment comes keyword strategy. In digital marketing, keywords are essential to a brand’s market success. It also boosts the organic reach of an organization. Hence, curating a niche-relevant keyword strategy is vital to Pinterest’s SEO strategy for a business website.

Long-tail keywords with your username work in your favor. Search your username with a relevant keyword on the search bar to know suitable long-tail keywords for your business. You can determine which keywords will fetch user search intent analysis results.

Create your content and introduction by adding hashtags and keywords. It will drive and engage organic search traffic to your business website. Hence, a well-put keyword strategy is essential to Pinterest SEO.

Read: Best Amazon Keyword Research Tools For Sellers

11. Create at least one Original Board

Yes, create an original board on your business website on Pinterest. Surveys say that original boards attract relevant and organic visitors. It helps boost the lead conversion rate of a business website.

Creating an original board is easier than it sounds. First, you need a business-relevant niche to make aboard. Get inspired from similar boards on Pinterest. Curate a set of keywords that suits your brand. Use hashtags after each content on your board. Use relevant visuals and illustrations to make your blog engaging to the visitors.

Original boards drive the organic crowd to a business website. It helps boost the Pinterest SEO strategy. It also contributes to a business website’s local search result rankings on the SERPs.

12. Create Engaging Content on Pinterest

Do user intent analysis more often once you drive enough crowd to your business website. It will update you about the changing trend of search intents among your users. Curate your content on Pinterest according to the user’s search intent. It will engage more visitors.

Create engaging content by adding a long-tail keyword in the title. Add relevant hashtags after each post. Add relevant keywords in the introduction and blog content. Be relatable to your users. Make them feel that your content is worth investing time in. Quality content more often converts the visitors.

“Engaging content boosts Pinterest SEO for a business website. It will boost the current market rankings of a business website. It will help drive a relevant and engaging crowd to the website”, says Jacob from Ace Blogger Outreach Services.

13. Set Pinterest SEO Goals Through Customer Feedback

This is an important tip for a successful Pinterest SEO strategy. Set up goals and maintain a record of your milestones. Ask your visitors to send you feedback about your Pinterest website. Ask them about their experience exploring your boards and blogs.

Assess your Pinterest account from a visitor’s perspective. Look out for genuine user experience improvements. Work on improving your content delivery. Invest time to analyze the areas of improvement. It will help you determine how to market your business better on Pinterest.

Setting up smaller milestones will ensure constant growth for your business website. It will help you upgrade your Pinterest strategy as and when required. Hence, customer feedback is essential for a successful Pinterest SEO campaign.

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