Are you constantly striving to rank higher on Amazon by widening your existing market and reaching out to shoppers who may be interested in your products? Amazon continues to update how their platform works to make it more competitive for the average seller. While many things progress on Amazon, its marketplace continues to challenge third-party sellers as they regularly raise the barriers.

Successfully selling on Amazon takes a lot of effort. As more and more sellers use Amazon, outsmarting competitors becomes an important strategy. Using a keyword planner tool can help you find the right and relevant keywords to include in your listings–and especially in your titles and descriptions–to boost your business.

What are the different Amazon keyword research tools out there?

Amazon Keyword Research Tools

Before jumping on a single tool and purchasing a subscription, make sure to check out the list below and carefully take note of each tool’s pros and cons.

1. Jungle Scout

Jungle Scout will help you identify and pinpoint the more profitable products that can generate sales for your business. With this tool, you can easily search for keywords as it helps you filter related words to your Amazon products. But to maximize all its features, you’ll need to download the app and the Chrome extension.

The extension lets you do a quick keyword search. The results are items and niches that might interest you and your target audience. Moreover, the extension lets you see product information, including ASIN (Amazon Standard Identification Number), at a glance. With Jungle Scout, you can track prices and even the number of available pieces.

One notable feature you’ll encounter is the Niche Hunter. This shows an “opportunity score” with the top 10 sellers’ metrics for a specific Amazon keyword and the niche it belongs to.

2. Sonar

Another on the list is Sonar. This amazing Amazon keyword research tool helps you easily find information, all for free!

As it is a website-based tool, you need not download anything. You can simply start doing your keyword research either with long-tail keywords or short keywords, and you’ll see each item and the highest keyword search volume. This tool is helpful if you want to explore optimizing your product pages for the search results on Amazon.

Many of the tools on this list aren’t free, unlike Sonar. If you’re looking for a wide variety of services or features in a free tool, we highly recommend it! 

3. Scope

The next tool on this list is Scope. As one of the most popular Amazon keyword research tools, Scope offers a full package including a full-featured keyword tool and various FBA tools. These will help you optimize your business and your listings, and help you rank higher on search results.

Most of the digital marketing consultancy articles you’ll encounter will share different insights on utilizing keywords to catapult your ranking in search results. Of course, part of your goals include ranking high on major search engines such Google, and on online platforms like Amazon. To do that, you will need a tool to help you track the performance of the various keywords you insert in your listings and product pages.

Another feature is the ability to monitor sales that are relevant to your keywords. By accurately targeting these sales, you will eventually capture more traffic.

Finally, this tool helps you find keywords that could lead to new products. This is especially useful for exploring different niches that your business can enter.

4. MerchantWords

What does it take for a tool to be classified as one of the best Amazon keyword research tools? It needs to offer a wide range of features that are useful to sellers like you. If you feel that a tool lacks something or isn’t as intuitive as you’d like, then there are many other tools in the market that you should take a look at. 

One well-rounded tool is MerchantWords. In managing Amazon FBA wholesale, tasks like keyword research often feel tedious and time-consuming. This is where MerchantWords comes in handy. It helps you search for keywords that are useful for your product pages and listings.

Its basic feature allows you to conduct a simple keyword research. There you’ll find variations and search volume. Make sure to incorporate these keywords into your product descriptions, title, and even image alt tags!

MerchantWords works best with long-tail keywords. This tool finds the best combinations of long-tail keywords that can help you find the highest keyword search volume on Amazon. Not only that, it can also help you find the right keyword combinations with the least competition. 

5. Keyword Tool Dominator

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This tool suits the seller who leans towards a simple and user-friendly tool for help to find keywords. Using this tool is as simple as putting in a keyword and discovering variations that you can choose from. With its basic functions, you’ll easily get the hang of the predictive search and collect information about the long-tail keywords that various shoppers use.

Although it’s pretty basic, if you feel like exploring a new niche or a new collection of products this tool can also help you find that niche and relevant high-performing keywords. Try it with a few product pages and see where it takes you!

6. AMZTracker

Another keyword research tool that may interest you is AMZTracker. With its broad range of FBA features, you’ll have the opportunity to discover more keywords that will give you better chances for your products.

Its primary function lets you do a simple keyword research. This function lets you see the keywords you use and how they rank. This is your starting point.

Next, you’ll look for the keywords that your competitors use (you’ll see a few in common with the keywords you are using now). These common keywords may be used in different ways, like with different products belonging to different niches.

7. KeywordKeg

Another tool to take note of is KeywordKeg. This helps sellers like you find keywords for various Amazon products that can potentially lead to other product ideas. Begin by typing in a topic that interests you and wait for the long-tail keywords to show up.

After collecting all the specific keywords, check each through the search bar for any products that appear. Make sure that you try fitting the keyword profiles to your business, and see if they can yield sales and give you monthly search volume.

8. ScientificSeller

Aside from the quick, easy-to-use tools we mentioned above, here is a tool that gives you a different kind of experience. For one very particular reason, this tool is proud of being the slowest keyword search tool you’ll find online. 

The rationale behind it is that this tool gives you an abundance of options for long-tail keywords that other tools miss. How does this benefit you? With more long-tail keywords available, you get access to more specific niches. This can help you create products that rank high on search results. 

Moreover, the more specific the keyword you use the slimmer the chances that your competitors will find it and utilize it for their own goals and listings.

9. SellerPrime

SellerPrime shows you a list of keywords for a specific product that you have in mind. You then browse the keywords and filter them according to the ones that work and don’t work. Remove each keyword that does not work well with your product pages. From there, conduct another search query and see which products the keywords work best on.

SellerPrime is another great tool to pay attention to. This tool assumes that you already sell products with optimized keywords. So what does it offer? It has features to help you find ASIN.

This tool originally intended to help you find new products based on keywords. While it still does that wonderfully, it also helps you optimize your products and work on a new collection at the same time.

10. Google Keyword Planner

This very popular tool takes the 10th spot on our list. Google Keyword Planner helps you see the bigger picture for the most popular search words on the World Wide Web.

A lot of people use Google to search for anything online. From homework to definitions of unfamiliar words, the famous search engine knows the answers to seemingly everything. 

With the number of searches being done on Google, it is a wealth of information and keywords. The Google Keyword Planner helps you find keywords that rank high and belong to your niche. It also gives you related long-tail keywords that you can use on Amazon to check out new products. This is one of the most simple strategies for keyword research, and yet it gives great results. However, with the right product research and a guide on Amazon SEO , setting up a successful product launch should not be a problem.

How do you choose the right tool for your business?

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When deciding on a tool to use, read up to fully understand features, benefits, and even weaknesses. Make sure to not only choose the tool that you know will help you best with keyword research, but also pick a tool that you’re comfortable using.

The various tools on this list each have their benefits, and some of these work even better in conjunction with one another. But remember to research outside of these tools as well. With the emergence of the A9 algorithm, things have been constantly changing and getting more sophisticated, especially for Amazon sellers like you.


Author’s Bio

Jayce is the managing director of Seller Interactive, an Amazon advertising agency committed to building brands on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month. He is ready to assist D2C brands by offering services in Amazon suspension to PPC management. 

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